Back in 2009, ATR, Giugiaro and Geven signed an agreement for the development of a new generation of passenger seats to install on board the new ATR 42/72-600 Family.

The ATR/Giugiaro/Geven Team worked closely together to develop a family of seats which responded in terms of quality, performance, weight and design to the high standards required from ATR for the new cabin interior named “Armonia” designed by Giugiaro.
The resulting products are the Full Economy Classic and Premium Economy Prestige seats as well as the Business Class Privilege.

For the design of these seats Geven implemented a new technology named Evolution of Structural Design Definition.